Video content on social media platforms is becoming more and more important for business marketing, particularly among millennials. It offers audiences an emotional connection and engages them in ways other forms of content can’t. Furthermore, it works effectively at generating leads, sales, and brand awareness.
1. Define Your Target Audience
Before creating social media video content, it’s essential to identify who your viewers are and what they expect from you. Doing this allows for a more tailored strategy that caters directly to their individual needs and interests.
2. Define Your Ideal Content Strategy
When it comes to social media video, there are plenty of options for your strategy. From short looped clips to longer videos, there are various formats you can pick from.
3. Tailor Your Video Content to the Audience You Already Have
If your audience is already engaged, it’s worth creating content that appeals to them and resonates with them. For instance, if you sell make-up products online, try creating videos showcasing some of your most popular items or teaching how to apply makeup properly.
4. Utilize an Analytics Tool
When crafting your video, it’s wise to utilize an analytics tool like Sprout Social which can collect data from past posts and identify which ones performed best on social media channels. This way, you can quickly see what works for your videos and get ideas for future ones – keeping quality, engaging social media content on-going!
5. Establish a Consistent Presenter
A consistent presenter for your video content helps people recognize you and feel connected to you. While you can create different styles and themes within each piece, having one voice makes the content more recognizable and easier for audiences to connect with.
6. Explore New Formats
One of the newest trends in social video is snackable content – six-second looped clips designed for easy digestibility while on-the-go. This strategy can be an excellent way to introduce new audiences to your brand, and encourage existing followers to engage again with you.
7. Utilize Captions and Text Overlays
Many videos on social media are viewed without sound, making it essential to provide key information in a silent-friendly format. This can be achieved through text overlays or uploading captions directly on the platform.
8. Demonstrate Your Team and Your Company
The most successful videos on social media showcase the people behind your business. From the CEO to front-line employees, showing off the faces behind your brand helps people relate and feel more connected to it. 8. Demonstrate How Effectively Your Staff IsPromoting an employee video on social media can help people better connect with and understand who runs it.
9. Include an Educational Moment in Your Video
A common mistake brands make is failing to educate their viewers about their product. A video that demonstrates how it’s made or how it should be used can help people visualize themselves using it and even serve as a recruitment tool for your team.
